Marketing News

ABG announced partnership

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By: TOM BRANNA

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Authentic Brands Group, LLC (ABG), New York, has purchased Frederick’s Of Hollywood, and has plans for the brand that extend past lingerie. ABG’s strategic focus for Frederick’s of Hollywood will be to launch a new brand vision, expand product categories and drive distribution across department stores and specialty retailers in key markets including North America, Europe, Asia, South America and Latin America. The product design aesthetic will be led by intimate apparel, which will set the to...

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